Created in 1920 by Hans Riegel in Bonn in Germany, the company revolutionized the confectionery market with its innovative products. From its beginnings, Haribo has stood out thanks to the invention of the first gummy candy of the market, two years after its foundation. This candy, known as bDancing Bearb, marked a turning point in the companybs history.

THE Haribo logo is an acronym which takes up the first two letters of the first and last name of its creator, Hans bJohannesb Riegel Sr. The bBob of the logo is formed from the first two letters of the city of Bonn, where the company saw the day. By putting these letters together, we obtain the name bHaribob, which became the official logo of the firm in 1922.

The bear shape originated as an homage to European tradition that goes back centuries. Captive bears were approached from the wild as cubs and trained to perform tricks through horrifically abusive practices. Trainers taught their bears to bdanceb by forcing them to stand on metal plates over fire while music played. As the plate got hotter, the bear hopped from one part to the other to relieve their discomfort. Eventually the animals learn to associate music with pain and lifted their feet in a dance-like motion every time they heard it. Dancing bears are banned in Germany today, but the Legacy the traditional lives on in every bag of gummy bear.